Optimizing content for search engines has been a proven method to help companies drive targeted traffic to their sites and improve conversions. However, someone looking for a dentist or talent agent in Los Angeles isn't going to want to do business with someone based in Charlotte or Pittsburgh. Using local SEO tactics can help a company increase conversions and increase revenue from their online presence.
What is Local SEO?
Local SEO involves targeting local keywords, creating content for local residents, and targeting local residents and businesses on social media. If content marketing is part of the marketing strategy, the content will focus on the city where the business is located or its relationship with the community.
Properly Introduce Yourself to Customers
Local SEO allows a business owner to make a unique and effective first impression on a customer. A lawyer can present him or herself as a leader in the community or a family-oriented individual who truly cares about the client's needs. By humanizing the business or the person offering a service, it makes that person or business more approachable.
Dominate Your Niche
These days, having a strong online presence means identifying a niche and being the first to become well-known in that niche. This allows smaller sites to stand out and earn a larger return on what may be limited marketing dollars.
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