One of the best practices for building an SEO-friendly URL is to be as short as
possible. A more structured URL displays the path of the webpage in relation to
the main site. Although Internet Explorer has a URL length limit of 2,083
characters, many believe going over 2,000 characters is ill-advised.
The reason, however, isn't just for readability and
accessibility. Today's browsers could crash if the URL is too long. This
phenomenon has been observed dozens of times, like in a December 1, 2014
support ticket raised to the Mantis Bug Tracker. Mantis couldn't fix the
problem since the fault lies with settings beyond its control.
Getting into the heart of the problem would be too
technical, so your safest bet is to adopt good URL practices. Structure your
URL using the page location model, which looks like this:
http://www.mydomain.com/folder/page/keyword
By stating the components of the page in the URL, visitors
can easily determine where they are in your website. Inserting the keyword in
the URL increases your website's exposure in search results. Ask yourself:
"Would I be better off with a URL that tells a lot of info than a
messed-up string of alphanumeric characters?"
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