With the ongoing growth of search engine optimization brought about by technological advances and continues changes to search engine algorithms, some things you might know about SEO back then might not hold true anymore. Here are some of the most common misconceptions many businesses have about SEO today, and the truths behind these.
SEO
Offers Quick Results
Back
then, when companies utilized SEO tactics, they would see an increase
on their rankings, at times even within days. However, with the
recent Penguin and Panda algorithm updates, Google is now more
interested in delivering quality results to its visitors. Hence,
results from an SEO campaign might take months to be seen, making
this a long-term investment.
SEO
is Dead
Not
a day goes by without another blog post or article being posted about
the supposed death of SEO, being supposedly replaced by content
marketing. Though delivering quality content is indeed effective in
enticing visitors to your website, the positive result brought about
by content marketing cannot be seen without an equally effective SEO
campaign to make it more visible online.
SEO
Doesn’t Need Social Media
Implementing
an SEO campaign also entails having to boost your presence on social
media, a powerful factor that can influence your rankings on a search
engine results page. This includes sharing your articles through
social channels and earning references from reputable social
accounts.
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