When creating a blog post or publishing an article for your website, one of the questions you might have asked yourself is whether to utilize images or not. This dilemma can always be answered by a resounding yes, since a single image can spice up an article. In optimizing an image for your SEO campaign, here are the things that you should consider.
Choosing
the Right Image
This does
not mean that you can choose an image based on aesthetic value
alone—or worse, a stock photo. You should choose the image that
will be in line with the subject of your article. If you don’t want
to opt for photos, other choices such as illustrations, graphs, and
animated GIFs can also go great with an article.
Preparing
for SEO
When
optimizing your image for search engines, the first thing to do is to
choose the right file name, which is the beginning of image SEO. You
should also ensure that the image will load quickly by scaling it and
reducing its file size as much as possible without sacrificing
quality.
Next,
you’ll want to place your image near your content to make sure that
it will be relevant to your image, the same way it is the other way
around. It also helps to add a caption with your image, but don’t
place it just for the sake of image SEO as people usually read
captions when scanning an article; make the caption brief yet
meaningful.
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