With the ongoing growth of search engine optimization brought about by technological advances and continues changes to search engine algorithms, some things you might know about SEO back then might not hold true anymore. Here are some of the most common misconceptions many businesses have about SEO today, and the truths behind these.
SEO Offers Quick Results
Back then, when companies utilized SEO tactics, they would see an increase on their rankings, at times even within days. However, with the recent Penguin and Panda algorithm updates, Google is now more interested in delivering quality results to its visitors. Hence, results from an SEO campaign might take months to be seen, making this a long-term investment.