Define Your Goal – Determine what you want an SEO expert in Los Angeles to do for you: Should it focus on generating new traffic, increasing current sales, or just engaging with your current customers? While it is possible for SEO companies to do all of these things at once, a more focused campaign is easier to monitor, thus reducing room for error.
Set the Finish Line – Give yourself a specific figure or goal that you want to achieve by the end of the campaign. For example, you want to increase new traffic by at least 18% within the next two months. Make sure that you have enough data to support your goal and show that it is possible. Otherwise, you’re just dreaming with eyes wide open.