Thursday, June 25, 2015
Optimizing content for search engines has been a proven method to help companies drive targeted traffic to their sites and improve conversions. However, someone looking for a dentist or talent agent in Los Angeles isn't going to want to do business with someone based in Charlotte or Pittsburgh. Using local SEO tactics can help a company increase conversions and increase revenue from their online presence.
What is Local SEO?
Local SEO involves targeting local keywords, creating content for local residents, and targeting local residents and businesses on social media. If content marketing is part of the marketing strategy, the content will focus on the city where the business is located or its relationship with the community.
Properly Introduce Yourself to Customers
Local SEO allows a business owner to make a unique and effective first impression on a customer. A lawyer can present him or herself as a leader in the community or a family-oriented individual who truly cares about the client's needs. By humanizing the business or the person offering a service, it makes that person or business more approachable.
Dominate Your Niche
These days, having a strong online presence means identifying a niche and being the first to become well-known in that niche. This allows smaller sites to stand out and earn a larger return on what may be limited marketing dollars.
Thursday, June 18, 2015
If you're like most Los Angeles business owners, you've realized by now that realities, such as globalization and the rise of the internet, have made the corporate world increasingly competitive. It's good to know, however, that investing in high-quality SEO services gives you an edge over the competition and can help make your company an industry leader.
1. Content Marketing
In her piece about content marketing, Moz writer Stephanie Chang notes the rise of Shopify’s E-commerce University, designed to help create content "that is effectively targeted towards their demographic and developing their brand as the E-commerce authority on the web." Creating content that will appeal to the target market is a most effective way to increase brand familiarity and precipitate conversion. By offering this service, SEO companies help clients develop the type of substantive online power necessary to generate tremendous growth.
2. Local SEO Help
Local SEO is the process of optimizing a business's website to improve its ranking in the SERPs of major engines such as Yahoo! and Google. As Wesley Young points out in his article about local SEO for Search Engine Land, "Perhaps one of the most effective ways to boost local SEO is to ensure the availability and consistency of your business’ listing information across a myriad of third-party sources." SEO companies offer this service and many other local search strategies to help you optimize conversion rates.
Start Building Your Business Now
If you are ready to see your Los Angeles business blossom like never before, it's important to note that having a strong team of SEO mavens working on your behalf can help.
Friday, June 5, 2015
Set The Finish Line – Give yourself a specific figure or goal that you want to achieve by the end of the campaign. For example you want to increase new traffic by at least 18% within the next two months. Make sure that you have enough data that attests that your goal is possible, otherwise you’re just dreaming with eyes wide open. This part is important because some Los Angeles search engine optimization companies like LeetWeb offer performance guarantee programs, wherein they will continue working for your campaign free of charge for certain periods of time, until they are able to deliver on their promise. Know Your Targets – Know which people can get you the results that you need. If you want to increase traffic significantly, then you should target social media influencers with numerous followers/viewers.
Thursday, June 4, 2015
Influencers are simply people or groups who are either popular, are field experts, or are those whose opinions are highly-regarded by a select group of people. Most of the time, influencers appear in the form of celebrities who re-affirm that they use a certain product and promote it to other people; however, influencers can also take the form of respected sources of information like an agency or organization. Thanks to the rising trend in influencer marketing, some Miami SEO companies are now making conscious efforts to target the attention of these influencers, instead of the usual consumer audience approach. The process really isn’t that much different; a huge number of good content and proper search optimization is still required. The challenge is finding the right channels.
Tuesday, June 2, 2015
For someone looking to advertise his or her business, embracing SEO is not something that calls for heavy investment. Although it does not cost much to establish, SEO offers results that are worth more than the expenses one incurs while running the campaign.