Thursday, July 23, 2015

Issues that Can Hurt Your SEO Efforts

Companies rely on their websites to help bring attention to the goods and services they provide, which is why they invest in first-rate SEO services. If business owners are not careful or attentive to the following errors or issues, however, their website’s search engine ranking could suffer.

Sunday, July 19, 2015

Psychology and SEO Campaigns: Tips and Tricks to Boost Site Traffic

Whether you believe it or not, business and marketing also involve a bit of “mind games” and psychological tactics. When you work with an SEO company to fortify your online presence, your online marketing won’t be solely focused on keywords, algorithms, website codes, and other technical or creative matters, because psychology has a role in SEO too. Here are some tricks you might want to know about, which your trusted SEO team probably already knows and implements. Numbers. Just like with pricing, numbers can also benefit you. If possible, include numbers and figures in your headlines, and present a sense of urgency. For example, you can create a landing page with a “special 1 day only free offer” where all they have to do is give their email address in exchange for a discount code or virtual coupon. This allows you to instantly receive possible leads, to which you can send some promotional materials via their emails.

Thursday, July 16, 2015

Rules of SEO: Top Mistakes That Can Compromise Your Marketing Efforts

After the several and recent algorithm updates of Google, the SEO game just got a lot harder. Gone are the days when search engine optimization was about building more links. What’s even more surprising is that despite the numerous algorithm change and updates, some companies still stick to old-school techniques that only gets them blocked and penalized. Read up on these rules to determine if the number one global search engine is friendly toward your marketing efforts. Humdrum Content. If you still keep on posting unoriginal and stale information that people already know about, then you are getting absolutely nowhere. Content needs to be new, fresh, and engaging. All content that you post or upload should hold significant value to your targeted audience, otherwise it will be regarded as spam by Google.