Given the number of web searches done on mobile devices, it isn’t possible to understate the importance of responsive web design (RWD). Developers are now putting more emphasis on RWD since it could positively impact search engine optimization in Los Angeles. Here are the major reasons:
Responsive
websites
Search
engines love responsive design in websites because it enhances the
customer experience. There is no need for the search engine to crawl
and index separate versions of the same site. The ease of analyzing a
website’s content increases the likelihood of getting ranked higher
in search results, thus achieving the objective of SEO.
One
website, one URL
In terms
of SEO, having two optimization campaigns may prove to be
counterproductive as search engines would rank desktop URLs
separately from the mobile URLs. Since more searches are done using
mobile devices, the desktop URL isn’t likely to rank as well as the
mobile one.
Lower
bounce rate
Search
engines don’t look too favorably on high bounce rates. To them,
this means that the content presented isn’t attractive to visitors,
prompting them to leave a site too soon. Search engines won’t
likely give a high rank to a page that is often abandoned quickly.
No
duplicate content
Having a
separate mobile and desktop website might raise a red flag as both
sites present identical content. Search engines view this as a tactic
to increase web traffic, which often results in dropping the site’s
ranking and even being totally excluded in the search results.
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