How to Choose the Most Effective Keywords

One of the most important steps when carrying out search engine optimization in Los Angeles is choosing the right keywords. Creating a digital marketing campaign around ineffective and expensive keywords is a disastrous mistake that could result in months of wasted time. Here is a look at three tips that will help you choose the most cost-effective keywords.

Choose a Fight You Can Win
Ambition is a great quality to have, but trying to rank well for generic keywords could be a waste of time and money. When you and your marketing team are choosing keywords, you will want to think about exactly how much energy you are willing to invest into your digital marketing campaign and figure out some keywords that are both ambitious and achievable.

Think Like a Customer
Business owners should always be thinking about what their customers will be looking for when it comes to online searches. You want to rank the highest for keywords that only your targeted demographics will be using. Attracting traffic from the other side of the world with no chance of making a sale is a waste of resources.

Don't Neglect Long-Tail Keywords
One simple way to bypass competitive keywords and attract the right traffic is to use long-tail keywords. These are phrases with three or more words that are very specific to your location or services. Adding your city or neighborhood to a generic keyword will lower your marketing costs and increase your ROI.